How Slack’s Logo Redesign Solidifies the Brand as the Future of Group Chat

They did more than just remove a hashtag and rework their color scheme

There's been a mixed reaction to Slack's new logo redesign. Slack

Ever since Slack unveiled a new logo this week that swapped out its instantly recognizable hashtag icon for a simplified, multi-colored pinwheel, the design world and many others on Twitter have been abuzz. As with most rebrands, controversy is swirling about the changes, and it’s easy to see why.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@pamwebber_sf Pamela Webber is chief operations officer at 99designs.