Facebook's First Corporate Logo Is All About Differentiating the Company From the Platform

New multicolor workmark does some heavy lifting

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It’s a new era at Facebook: On Nov. 4, the tech giant unveiled its first-ever corporate logo, a wordmark meant to represent the company as a whole, including all of its subsidiaries—among them Messenger, Instagram, WhatsApp and Oculus—as well as, of course, the social media platform.

Facebook CMO Antonio Lucio said the idea of creating a unified corporate identity has been in the works since he started at the company, about a year and a half ago.



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