Facebook's First Corporate Logo Is All About Differentiating the Company From the Platform

New multicolor workmark does some heavy lifting

It’s a new era at Facebook: On Nov. 4, the tech giant unveiled its first-ever corporate logo, a wordmark meant to represent the company as a whole, including all of its subsidiaries—among them Messenger, Instagram, WhatsApp and Oculus—as well as, of course, the social media platform.