This Year’s Super Bowl Ads Are Reaching Out to Women More Than Ever

Several prominent females are featured during the Big Game

Serena Williams stars in Bumble's Big Game spot. Bumble

Touted as the world’s largest advertiser, consumer products giant Procter & Gamble is no stranger to Super Bowl advertising. Its spot for Tide in 2018, “It’s a Tide Ad,” was one of the best-remembered from the year. But in 2019, P&G is bringing a different brand to the Super Bowl, with an ad focused on targeting an audience that’s often forgotten when it comes not only to the Big Game, but sports in general: Women.

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@dianapearl_ Diana is the brand marketing editor at Adweek and managing editor of Brandweek.