Olay's First Super Bowl Spot Aims to Empower Women in a Place That Often Disregards Them

They will advertise during the first quarter of the Big Game

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Women make up a sizable chunk—nearly half—of the NFL’s fanbase. But looking at the advertisements that typically run during the Super Bowl, you’d never know it.

To counter that number, which Stephanie Robertson, brand director for Olay, calls an “astounding statistic,” Olay is making a major marketing move. The skincare brand, which is under the Procter & Gamble umbrella, will run its first-ever Super Bowl ad this year, a 30-second spot that will air during the first quarter of the game. Saatchi

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