Olay’s First Super Bowl Spot Aims to Empower Women in a Place That Often Disregards Them

They will advertise during the first quarter of the Big Game

This will be Olay's first Super Bowl ad. Olay

Women make up a sizable chunk—nearly half—of the NFL’s fanbase. But looking at the advertisements that typically run during the Super Bowl, you’d never know it.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.