This Somber Ad About Biden's Family Tragedy Says His Empathy Is Needed in the White House

The campaign is funded by a doctor-led PAC aiming to protect Medicare

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

With the fur-flying and finger-pointing of political advertising season, any work that shows a modicum of restraint stands out. Moreover, any spot that tells a human, empathetic and compelling story that makes people stop in their tracks—especially in the middle of severe health and economic crises—demands attention.

Such is a new spot, targeting key battleground states, supporting the candidacy of Joe Biden from the Committee to Protect Medicare, a political action coalition of over 400 doctors across 40 states.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in