This Somber Ad About Biden’s Family Tragedy Says His Empathy Is Needed in the White House

The campaign is funded by a doctor-led PAC aiming to protect Medicare

Joe Biden's personal story of tragedy illustrates his compassion and empathy in new PAC-funded ad. Committee to Protect Medicare

With the fur-flying and finger-pointing of political advertising season, any work that shows a modicum of restraint stands out. Moreover, any spot that tells a human, empathetic and compelling story that makes people stop in their tracks—especially in the middle of severe health and economic crises—demands attention.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.