Alexandria Ocasio-Cortez Went DIY on Her Campaign Ad, and It’s a Runaway Hit

New York’s 14th Congressional District winner’s story shines

The power and resonance of her story pays off for Alexandria Ocasio-Cortez.

On Tuesday, Alexandria Ocasio-Cortez shocked the system and the nation by handily defeating 10-term incumbent Democrat Joe Crowley in New York’s 14th congressional district, an area that represents Queens and the Bronx. A Democratic Socialist who worked on Bernie Sanders’ campaign, the 28-year-old Ocasio-Cortez stood on her own merits, positions and energy, backed by a very well run campaign. She was outraised 10-to-1 and outspent 18-to-1 by Crowley, but her story resonated with the district—with many learning about her background from her breakout campaign film.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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