This Mother’s Day, Lush and Ben & Jerry’s Helped Bail Black Mothers Out of Jail

Both brands used social to raise awareness for the cause to their sizeable followings

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For some, Mother’s Day means time spent with loved ones. For others, the holiday could now mean a chance at freedom.

This Mother’s Day, some brands may have focused on pancakes or babysitting services, but Ben & Jerry’s and Lush chose to use the day and their large followings to highlight Mama’s Day Bail Out.

National Bail Out (NBO), a black-led and black-centered collective of abolitionist organizers, lawyers and activists, has been building a community-based movement to support black communities and end systems of pretrial detention and, ultimately, mass incarceration.

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