IHOP Traumatized the Internet With Its Mother's Day Tweet of a Pancake-Filled Womb

An unnerving pivot from IHOP to IHOb to IHOB-GYN

Socially savvy brands can’t let any holiday go by without comment by way of content, and Mother’s Day is one that most understandably have a stake in. But what happens when the current era of “weird brand Twitter” crashes into a holiday as typically warm and fuzzy as Mother’s Day? Apparently you get a womb full of breakfast.