The Story of Lush, the Brand That Put Color in Your Shower and Bombs in Your Bath

The aromatic soap shop

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Look up the meaning of the word “lush,” and you’ll find definitions dealing with abundant vegetation, libidinous bed partners and a person who drinks too much. Which is reasonable enough. But say “lush” to millions of everyday consumers, and they’ll think of only one thing: the store that sells all that great-smelling soap.



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This story first appeared in the Oct. 11, 2021, issue of Adweek magazine. Click here to subscribe.

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