The Story of Lush, the Brand That Put Color in Your Shower and Bombs in Your Bath

The aromatic soap shop

Look up the meaning of the word “lush,” and you’ll find definitions dealing with abundant vegetation, libidinous bed partners and a person who drinks too much. Which is reasonable enough. But say “lush” to millions of everyday consumers, and they’ll think of only one thing: the store that sells all that great-smelling soap. (More on these aromas a bit later.)

The Business of Marketing

Don't miss The Business of Marketing podcast featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Click for more from this issue

This story first appeared in the Oct. 11, 2021, issue of Adweek magazine. Click here to subscribe.