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As smart technology continues to infiltrate the fashion industry, shopping experiences are becoming more and more personal.
San Francisco-based menswear startup Eison Triple Thread has released a new Fits web app that will recommend clothes from its collection based on users’ Spotify data. The website, and soon-to-be native app, will allow users to log into their Spotify accounts and give Eison Triple Thread access to their music history. Spotify makes this transaction possible, as its application programming interface (API) is open for developers.