Tommy Hilfiger Created a Rewards System for People Who Wear the Brand’s Clothing

New line uses smart chip technology to track wearers

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Taking a cue from Pokémon Go, Tommy Hilfiger is introducing a new rewards system in which customers can earn points for wearing its clothes at specific locations.

The new line of smart clothing, Tommy Jeans XPLORE, features clothing items that contain an embedded Awear Solutions’ Bluetooth low-energy smart chip. When paired with the company’s XPLORE iOS app, the chip will track when and how often customers wear the brand.

XPLORE wearers can rack up points just from having the items on as long as they are in Bluetooth range.



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