This List of 2017's Top 10 Millennial Brands Has Myriad Retail-Rich Surprises

Good news for older brands in YouGov BrandIndex's latest survey

An oft-heard critique of millennials is that they’re fickle—or, at the very least, far more youth-obsessed than our culture is, if YouGov BrandIndex’s July release of favorite brands is any indication. But older retailers and brands will find relief in the public-perception research firm’s latest survey, released today.