This List of 2017’s Top 10 Millennial Brands Has Myriad Retail-Rich Surprises

Good news for older brands in YouGov BrandIndex's latest survey

Getty Images/Dianna McDougall

An oft-heard critique of millennials is that they’re fickle—or, at the very least, far more youth-obsessed than our culture is, if YouGov BrandIndex’s July release of favorite brands is any indication. But older retailers and brands will find relief in the public-perception research firm’s latest survey, released today.

@luckthelady Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.