This List of 2017's Top 10 Millennial Brands Has Myriad Retail-Rich Surprises

Good news for older brands in YouGov BrandIndex's latest survey

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An oft-heard critique of millennials is that they’re fickle—or, at the very least, far more youth-obsessed than our culture is, if YouGov BrandIndex’s July release of favorite brands is any indication. But older retailers and brands will find relief in the public-perception research firm’s latest survey, released today.

Unsurprisingly, Facebook and Netflix top the list of favorite brands for the past 12 months, with Facebook capturing a score of 83.5 percent and Netflix taking 75.8 percent. But the other three to fill out the top five? None other than Southern grocer H-E-B, Walmart and Victoria’s Secret, the latter springing from the



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