A New Look at Millennials’ Favorite Brands Shows a Few Surprises Climbing the List

Despite its woes, Uber gains ground in YouGov BrandIndex's latest ranking

It’s probably no surprise that millennial consumers tend to spend their time and money with big digital brands. After all, many in this age cohort (now somewhere between 18 and 29 years old) were hitting their teens right around the time that today’s online Goliaths were grabbing their first market share. So it follows that the results of a new study of brands favored by Gen-Y consumers, released today, is chock full of familiar names.