This Finnish Newspaper Put the Year’s Ugliest News on Ugly Christmas Sweaters

TBWA\Helsinki helps put gravity on a holiday fashion tradition

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One brand trend that seems to keep moving at pace is that of the ugly Christmas sweater. Coca-Cola’s 2013 popular “Coke Zero Sweater Generator” scaled the exposure of the phenomenon, and everyone from Burger King to Liquid-Plumr have jumped on the bandwagon.

While these Christmas sweaters are overwhelmingly designed for lighthearted fun, Finnish newspaper Helsingin Sanomat has taken the idea of ugly news and mashed it up with the season’s fashion. “Ugly Truth Sweaters” take some of this year’s most challenging news subjects as inspiration for the designs of the limited edition garments.

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