Ad of the Day

This Finnish Newspaper Put the Year’s Ugliest News on Ugly Christmas Sweaters

TBWA\Helsinki helps put gravity on a holiday fashion tradition

War is one of the five themes Helsingin Sanomat put on ugly sweaters. Helsingin Sanomat / TBWA\Helsinki

By Doug Zanger

December 12, 2018

One brand trend that seems to keep moving at pace is that of the ugly Christmas sweater. Coca-Cola’s 2013 popular “Coke Zero Sweater Generator” scaled the exposure of the phenomenon, and everyone from Burger King to Liquid-Plumr have jumped on the bandwagon.

Doug Zanger
@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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