This Finnish Newspaper Put the Year’s Ugliest News on Ugly Christmas Sweaters

TBWA\Helsinki helps put gravity on a holiday fashion tradition

War is one of the five themes Helsingin Sanomat put on ugly sweaters. Helsingin Sanomat / TBWA\Helsinki

One brand trend that seems to keep moving at pace is that of the ugly Christmas sweater. Coca-Cola’s 2013 popular “Coke Zero Sweater Generator” scaled the exposure of the phenomenon, and everyone from Burger King to Liquid-Plumr have jumped on the bandwagon.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.