This Finnish Newspaper Put the Year’s Ugliest News on Ugly Christmas Sweaters

TBWA\Helsinki helps put gravity on a holiday fashion tradition

One brand trend that seems to keep moving at pace is that of the ugly Christmas sweater. Coca-Cola’s 2013 popular “Coke Zero Sweater Generator” scaled the exposure of the phenomenon, and everyone from Burger King to Liquid-Plumr have jumped on the bandwagon.