Liquid-Plumr’s Ridiculous Holiday Sweaters Give You Festive Butt Crack

Three varieties of cheek

Headshot of Tim Nudd

You have your ugly sweaters, and now you have your cheeky sweaters.

Every brand in the universe seems to be getting into apparel. And so, of course Liquid-Plumr has created the limited-edition Cheeky Cheer Collection, featuring three sweaters that show off ample fake butt crack in the back.

The sweaters, inspired by the brand’s revealing ad campaign, are available in three unique designs—Back-Shelf Elf, Snowball Booty and Baby Got Ginger Back. The brand advises you to buy one at or directly on eBay and “get ready to be the best dressed Plumr with the cleanest pipes around.”

The holidays season is a propitious time for this brand in general.

“Having a house full of guests for the holidays really warms the heart … but it can also clog your drains,” Liquid-Plumr says. “With additional friends and family over, there’s more hair and soap scum buildup. And with more people means more food, more cooking and more grease that clogs those drains.”

@nudd Tim Nudd is a former creative editor of Adweek.