This Digital Ad Format Guru Lives and Breathes Outside the Box

Verve's Walter Geer holds six patents

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Sport-bike racer, six-patent holder, biometric lab creator—these are just a few of Walter Geer’s self-earned epithets. But his actual title is vp and creative director at Verve, where he creates and delivers “high-impact ad formats” to companies.

Geer graduated college in 1999 with a completely different career trajectory: He started in web design. Additionally, as a licensed amateur sport-bike racer, Geer applied his daredevil skills to his career.

“Focusing within stressful environments like racing and learning how to make key decisions has taught me a lot about how to work in my day-to-day job,” he said.



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This story first appeared in the Feb. 19, 2018, issue of Adweek magazine. Click here to subscribe.