Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Sport-bike racer, six-patent holder, biometric lab creator—these are just a few of Walter Geer’s self-earned epithets. But his actual title is vp and creative director at Verve, where he creates and delivers “high-impact ad formats” to companies.
Geer graduated college in 1999 with a completely different career trajectory: He started in web design. Additionally, as a licensed amateur sport-bike racer, Geer applied his daredevil skills to his career.
“Focusing within stressful environments like racing and learning how to make key decisions has taught me a lot about how to work in my day-to-day job,” he said.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in