Shake Shack Was Once a Hot Dog Cart. Now, It’s One of the Biggest Burger Joints in America
The cult favorite had the humblest of beginnings.
Mobile Is Changing How Fans Are Watching Sports. Here’s How Verizon Is Leading the Charge
Verizon's deals with the NBA and NFL show a mobile-first future.
This Agency Thinks Advertisers Should Put Their Money Where Their Ears Are
Ad Results Media has amassed roughly 35% of the podcast ad market share.
BlackBerry Refuses to Give Up
The smartphone pioneer that Apple deleted is keyed up for a comeback.
Infographic: What Marketers Look for in an Agency
Analyzing the makeup of the agency-marketer relationship.
Media Shops Face an Identity Crisis as Clients Move More Work In-house
Big reviews threaten long-term relationships between agencies and clients.
This Digital Ad Format Guru Lives and Breathes Outside the Box
Verve vp and creative director Walter Geer holds six patents.
Editor’s Letter: Adweek Unveils Its First-Ever Advisory Board
The goal is to zero in on our audience’s needs and gain a deeper understanding of the businesses we cover.
Marketers Need Structured Innovation to Achieve Real Progress
Eureka moments must come with discipline to become advances.
How These 4 Brands Are Using Their Apps to Personalize Customer Experience
Home Depot and Sephora found success with location-based marketing and AR.