Shake Shack Was Once a Hot Dog Cart. Now, It’s One of the Biggest Burger Joints in America
Brand Marketing
The cult favorite had the humblest of beginnings.
Mobile Is Changing How Fans Are Watching Sports. Here’s How Verizon Is Leading the Charge
Verizon's deals with the NBA and NFL show a mobile-first future.
This Agency Thinks Advertisers Should Put Their Money Where Their Ears Are
Agencies
Ad Results Media has amassed roughly 35% of the podcast ad market share.
BlackBerry Refuses to Give Up
Brand Marketing
The smartphone pioneer that Apple deleted is keyed up for a comeback.
Infographic: What Marketers Look for in an Agency
Agencies
Analyzing the makeup of the agency-marketer relationship.
This Digital Ad Format Guru Lives and Breathes Outside the Box
Brand Marketing
Verve vp and creative director Walter Geer holds six patents.
Media Shops Face an Identity Crisis as Clients Move More Work In-house
Agencies
Big reviews threaten long-term relationships between agencies and clients.
Editor’s Letter: Adweek Unveils Its First-Ever Advisory Board
Brand Marketing
The goal is to zero in on our audience’s needs and gain a deeper understanding of the businesses we cover.
Marketers Need Structured Innovation to Achieve Real Progress
Creativity
Eureka moments must come with discipline to become advances.
How These 4 Brands Are Using Their Apps to Personalize Customer Experience
Home Depot and Sephora found success with location-based marketing and AR.