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Shake Shack Was Once a Hot Dog Cart. Now, It’s One of the Biggest Burger Joints in America

Brand Marketing

The cult favorite had the humblest of beginnings.

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Mobile Is Changing How Fans Are Watching Sports. Here’s How Verizon Is Leading the Charge

Mobile Video

Verizon's deals with the NBA and NFL show a mobile-first future.

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This Agency Thinks Advertisers Should Put Their Money Where Their Ears Are

Agencies

Ad Results Media has amassed roughly 35% of the podcast ad market share.

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BlackBerry Refuses to Give Up

Brand Marketing

The smartphone pioneer that Apple deleted is keyed up for a comeback.

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Infographic: What Marketers Look for in an Agency

Agencies

Analyzing the makeup of the agency-marketer relationship.

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Media Shops Face an Identity Crisis as Clients Move More Work In-house

Agencies

Big reviews threaten long-term relationships between agencies and clients.

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This Digital Ad Format Guru Lives and Breathes Outside the Box

Brand Marketing

Verve vp and creative director Walter Geer holds six patents.

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Editor’s Letter: Adweek Unveils Its First-Ever Advisory Board

Brand Marketing

The goal is to zero in on our audience’s needs and gain a deeper understanding of the businesses we cover.

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Marketers Need Structured Innovation to Achieve Real Progress

Creativity

Eureka moments must come with discipline to become advances.

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How These 4 Brands Are Using Their Apps to Personalize Customer Experience

Mobile

Home Depot and Sephora found success with location-based marketing and AR.