Nine-year-old Ella is like many other children born in an age of social media. Her parents often post about her life on the platforms, sharing birthday parties, play time and silly moments.
But neither Ella nor her parents are aware of how these carefree posts could harm her future.
The latest campaign from telecommunications company Deutsche Telekom reveals a dark side of social media, one that some parents may not have considered before: children whose images are posted online could fall victim to identity abuse.
Some studies have estimated that by 2030, nearly two-thirds of identity fraud cases affecting a young generation will have resulted from “sharenting”—the common practice of parents sharing photos or videos of their children on social media.
UNLOCK FULL ACCESS
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
VIEW ALL SUBSCRIPTION OPTIONS
