Kids Share Their Confusing Times as Burger King Campaign Returns

The third entry in the series continues to promote the fast food chain's plant-based menu items

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Is plant-based meat a vegetable, and where do seedless watermelons come from? These are just a few of the questions asked during Burger King’s third entry into its award-winning “Confusing Times” campaign.

Once again created by David Madrid, the release of a new ad into the campaign, which promotes the fast-food chain’s plant-based menu, has become an annual event.

This year’s 80-second film is taken from a child’s perspective of the world and aims to highlight its non-meat menu items such as the Long Chicken sandwich, the Whopper Jr.

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