These Marketers Left Their Client-Side Jobs to Launch a Do-It-All Experiential Agency

Grow handles experiences for brands like Gap and Google

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Almost two decades ago, Cassie Hughes and Gabrey Means were both working on the marketing teams of San Francisco-based retailers—Hughes at Levi’s and Means at Banana Republic. After an introduction from a mutual friend, the two split a bottle of wine and discussed how the agencies they both worked with were great partners, but were too specialized. “They could create an idea but couldn’t come up with an activation to save their lives,” said Hughes.

So the two founded Grow, an experiential marketing agency that’s worked with brands like Google, PepsiCo, Target and Visa.

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This story first appeared in the March 18, 2019, issue of Adweek magazine. Click here to subscribe.