CMTOs 2019 Perspective Did Nike’s Swoosh Make the Brand Famous, or Is It the Other Way Around? Here's the story behind the world-famous logo, and the freelance designer behind it. Leadership & Talent These Marketers Left Their Client-Side Jobs to Launch a Do-It-All Experiential Agency Grow founders Cassie Hughes and Gabrey Means now handle experiences for brands like Gap and Google. Awards & Recognition Facetime: Adweek Celebrates Third Annual Arc Awards at SXSW The event was presented by Screenvision Media. Publishers & Platforms Publishers Increasingly Want to Put Their Money Where Alexa’s Mouth Is The Washington Post, NPR and others are lining up to partner with voice-activated devices. Leadership & Talent Machines Will Be Smarter Than Humans Within 30 Years, SingularityNet’s Founder Says Ben Goertzel wants to make sure AI doesn’t wipe out humanity. Brand Marketing These 3 Brandweek Councils Will Help Shape Our Inside the Brand Coverage Introducing the top minds guiding Women Trailblazers, Innovators and Gen ZEOs. RetailPresented by As the Classic Department Store Falters, These 4 Challengers Want to Upend the Retail Model New companies like Neighborhood Goods and Showfields are trying to reinvent the retail model, right during what experts are calling a retail renaissance. CMTO Event These 21 CMOs Are Channeling Tech to Get Consumers to Obsess About Their Brands And they're raising the bar for experiential in the process. Data Points Data Points: What Consumers Really Want From Brands’ Content People are more likely to purchase from a company that provides consistent, relevant content. Voice How Mastering Customer Identity Will Help Your Brand Win To help in the new marketing battleground.