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Did Nike’s Swoosh Make the Brand Famous, or Is It the Other Way Around?

Brand Marketing

Here's the story behind the world-famous logo, and the freelance designer behind it.

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These Marketers Left Their Client-Side Jobs to Launch a Do-It-All Experiential Agency

Leadership & Talent

Grow founders Cassie Hughes and Gabrey Means now handle experiences for brands like Gap and Google.

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Facetime: Adweek Celebrates Third Annual Arc Awards at SXSW

Brand Marketing

The event was presented by Screenvision Media.

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Publishers Increasingly Want to Put Their Money Where Alexa’s Mouth Is

Digital

The Washington Post, NPR and others are lining up to partner with voice-activated devices.

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Machines Will Be Smarter Than Humans Within 30 Years, SingularityNet’s Founder Says

Digital

Ben Goertzel wants to make sure AI doesn’t wipe out humanity.

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These 3 Brandweek Councils Will Help Shape Our Inside the Brand Coverage

Brand Marketing

Introducing the top minds guiding Women Trailblazers, Innovators and Gen ZEOs.

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As the Classic Department Store Falters, These 4 Challengers Want to Upend the Retail Model

Retail

New companies like Neighborhood Goods and Showfields are trying to reinvent the retail model, right during what experts are calling a retail renaissance.

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These 21 CMOs Are Channeling Tech to Get Consumers to Obsess About Their Brands

Brand Marketing

And they're raising the bar for experiential in the process.

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Data Points: What Consumers Really Want From Brands’ Content

Brand Marketing

People are more likely to purchase from a company that provides consistent, relevant content.

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How Mastering Customer Identity Will Help Your Brand Win

Brand Marketing

To help in the new marketing battleground.

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