There's a Monster Mash at a Serena Williams Tennis Tourney Courtesy of DirecTV

Latest ad from TBWA\Chiat\Day has a Halloween twist and a deadpan line judge

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

A freaky clown, a chainsaw-wielding killer and a giant monster show up at a Serena Williams tennis tournament, and if this sounds like the setup for a joke, there’s a pretty good reason for that.

The characters pop into the stadium out of nowhere and terrorize the fans in the stands, the broadcasters in the booth and even Williams’ opponent—everyone, understandably, loses it—in the latest ad for DirectTV Stream.

But it’s a good-natured bit of Halloween-adjacent horror mixed with well-known tennis tropes like the line judge giving the deadpan reprimand, “Quiet, please,” to the shrieking audience.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in