Zero Waste Founder Wants to Help Consumers and Brands Be More Sustainable

Bea Johnson fueled a movement on alternative lifestyle that's impacting companies

Bea Johnson started the Zero Waste movement.
Bea Johnson started the Zero Waste movement. Jacqui J. Sze

At the start of the millennium, Bea Johnson’s family reflected the typical American household, living in a large suburban home on the outskirts of San Francisco. A decision to move to the city in 2006, though, would change the Zero Waste movement founder’s life.

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This story first appeared in the Feb. 10, 2020, issue of Adweek magazine. Click here to subscribe.
@RichCollings Richard Collings is a retail reporter at Adweek.