The Who, Where and How of Cannabis Consumers

Users are more than just 'recreational' or 'medicinal'

Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.


There are an estimated 260 million cannabis consumers worldwide, ranging from minivan-driving moms to seasoned discreet unwinders, yet the marketplace is still set on pigeonholing marijuana users into two categories: the stereotypical recreational stoner and those with a doctor’s note.

Gary Allen, COO of cannabis data and strategic analysis firm New Frontier Data, thinks that in order to effectively tap into the global market, advertisers need to get past the nomenclature of “recreational” versus “medicinal” (and, then past all of the federal regulatory hurdles).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in