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The U.S. Navy Hopes to Reach Gen Z With Its New 'Forged by the Sea' Campaign

Y&R's first work for the brand debuts during Army-Navy game

The tagline celebrates the Navy’s history and its purported character- and career-building benefits.Navy
Headshot of Erik Oster
By Erik Oster

December 6, 2017

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

The U.S. Navy is launching a new recruitment campaign around the annual Army-Navy college football game Saturday.

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Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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