The U.S. Navy Hopes to Reach Gen Z With Its New 'Forged by the Sea' Campaign

Y&R's first work for the brand debuts during Army-Navy game

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

The U.S. Navy is launching a new recruitment campaign around the annual Army-Navy college football game Saturday.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in