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Young & Rubicam is the U.S. Navy's new agency, following a mandated review in which Lowe Campbell Ewald defended one of its largest accounts of 15 years, sources said.
Last year the Interpublic agency, now reconfigured as part of the Mullen Lowe Group, received a contract extension until a review could determine the winner of a five-year contract beginning this year. The agency last defended the business in 2009.
Last year the Navy spent $39.6 million on measured media, according to Kantar Media.
A Y&R representative declined to comment and a Campbell-Ewald rep said the agency could not comment on "rumors" at this time.
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