The Strength of the Virgin Brand Is About to Face a Legal Test

A canceled train partnership leaves Virgin defending the value of its name post-pandemic

The always nebulous question of a brand’s value could soon be measured and debated in a court case being brought by Virgin Group, which now aims to prove that the overall brand equity has not receded within the last year.

@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's Europe Bureau Chief, based in Glasgow.