C-Suite

Virgin's Chief Brand Officer Steps Down as It Revamps Rewards Program, Restructures Leadership

Lisa Thomas is leaving the company after nearly 5 years

Virgin logos — The restructuring will bring Virgin Red and Virgin Group branding under singular leadership.Virgin

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Virgin Group’s chief brand officer Lisa Thomas is stepping down from her role, the brand announced today, as the leadership team undergoes a restructuring that will bring its Virgin Red rewards program closer to the main brand.

The conglomerate won’t be replacing Thomas when she leaves at the end of the month—instead, Virgin Red CEO Andrew Swaffield will join the Virgin Group’s senior leadership team as chief commercial officer in addition to his role with the rewards program.