Virgin’s Chief Brand Officer Steps Down as It Revamps Rewards Program, Restructures Leadership

Lisa Thomas is leaving the company after nearly 5 years

Virgin logos
The restructuring will bring Virgin Red and Virgin Group branding under singular leadership. Virgin

Virgin Group’s chief brand officer Lisa Thomas is stepping down from her role, the brand announced today, as the leadership team undergoes a restructuring that will bring its Virgin Red rewards program closer to the main brand.

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@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.