C-Suite

Virgin's Chief Brand Officer Steps Down as It Revamps Rewards Program, Restructures Leadership

Lisa Thomas is leaving the company after nearly 5 years

Virgin logos
The restructuring will bring Virgin Red and Virgin Group branding under singular leadership.Virgin
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By Kathryn Lundstrom

October 6, 2020

Virgin Group’s chief brand officer Lisa Thomas is stepping down from her role, the brand announced today, as the leadership team undergoes a restructuring that will bring its Virgin Red rewards program closer to the main brand.

Headshot of Kathryn Lundstrom

Kathryn Lundstrom

Kathryn Lundstrom is Adweek's sustainability reporter.

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