The Story Behind One of the Most Controversial Candies of Our Time

Love 'em or hate 'em, a whopping 2 billion Peeps are made a year

Not only do Peeps come in bunny, egg, pumpkin and tree shapes, but flavors including sour watermelon and root beer float. Dianna McDougall for Adweek; Model: Mos Def, Courtesy of Marketa Ort

As home to the Capitol’s upper house, the United States Senate Chamber is among the most storied rooms in America. Appointed with red marble pilasters and rich blue carpeting, the chamber contains 100 mahogany desks. Senators can keep whatever they like in the desks—each is assigned a specific one—but the contents of desk No. 24 (last row, Republican side) is a matter of public record. This is the desk belonging to Sen. Pat Toomey of Pennsylvania.

This story first appeared in the April 15, 2019, issue of Adweek magazine. Click here to subscribe.
@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.