The Story Behind One of the Most Controversial Candies of Our Time
Brand Marketing
Love 'em or hate 'em, a whopping 2 billion Peeps are made a year.
Will Media Bundling Save the Industry?
Performance Marketing
Offerings like Apple News+ might be a Band-Aid, but not a prescription for subscription fatigue.
Mara Lecocq Lets Her Conscience Guide Her Career to Make the Ad World Better for Women
Agencies
Jobs are meaningless to her if they aren't helping her fuel her goal of empowering others.
Behind the Rebrand: How Dunkin’ Retooled Its Marketing to Become a Beverage-First Company
Brand Marketing
Inside Dunkin's makeover of its visual identity, restaurants, packaging and name.
With Shows Like Shrill, Hulu Is Proving It’s More Than Just Handmaid’s Tale
NewFronts highlights include a new George Clooney series and innovative ad formats.
Aidy Bryant on Season 2 of Shrill, Reclaiming the Word ‘Fat’ and Her Future at SNL
Hollywood tried to pigeonhole her, so she's forging her own path.
Is Virtual Product Placement TV’s Latest Disruptor?
It's a new way to monetize content, but creators are wary.
Infographic: How Rainy, Snowy and Super Cold Days Affect Foot Traffic
Brand Marketing
With patterns getting more extreme, brands across verticals need to pay attention.
Sound May Be the Next Augmented Reality Frontier for Brands
Performance Marketing
How creators are designing AR experiences for consumers' ears.
3 Ways to Grab Consumers’ Attention With Video Ads
In a market that’s inundated with clutter.