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The Story Behind One of the Most Controversial Candies of Our Time

Brand Marketing

Love 'em or hate 'em, a whopping 2 billion Peeps are made a year.

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Will Media Bundling Save the Industry?

Performance Marketing

Offerings like Apple News+ might be a Band-Aid, but not a prescription for subscription fatigue.

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Behind the Rebrand: How Dunkin’ Retooled Its Marketing to Become a Beverage-First Company

Brand Marketing

Inside Dunkin's makeover of its visual identity, restaurants, packaging and name.

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Mara Lecocq Lets Her Conscience Guide Her Career to Make the Ad World Better for Women

Agencies

Jobs are meaningless to her if they aren't helping her fuel her goal of empowering others.

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With Shows Like Shrill, Hulu Is Proving It’s More Than Just Handmaid’s Tale

Convergent TV

NewFronts highlights include a new George Clooney series and innovative ad formats.

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Aidy Bryant on Season 2 of Shrill, Reclaiming the Word ‘Fat’ and Her Future at SNL

Convergent TV

Hollywood tried to pigeonhole her, so she's forging her own path.

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Is Virtual Product Placement TV’s Latest Disruptor?

Convergent TV

It's a new way to monetize content, but creators are wary.

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Infographic: How Rainy, Snowy and Super Cold Days Affect Foot Traffic

Brand Marketing

With patterns getting more extreme, brands across verticals need to pay attention.

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Sound May Be the Next Augmented Reality Frontier for Brands

Performance Marketing

How creators are designing AR experiences for consumers' ears.

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3 Ways to Grab Consumers’ Attention With Video Ads

Convergent TV

In a market that’s inundated with clutter.