Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Is the truth brand safe? Many brands behave as though it isn’t. Afraid that consumers won’t be able to distinguish between their message and a well-reported news story, they shun publishers of hard news in favor of content more easily controlled: softer stories (or simply audiences) divorced from any consideration of what the audiences are reading.