The Areas Where Brand Safety Measures Fall Short

Hiring someone to confront these shortcomings can help

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One look at YouTube’s latest brand safety scandal and it becomes clear that marketers still face hard decisions when it comes to avoiding the brand-busting landmines littering the advertising landscape. With social, mobile and video ad spend approaching $100 billion and 90% of mobile video ads alone being transacted programmatically, the rapidly expanding digital ad world is a hazard for anyone without a safety plan in place.

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