The Longtime CMO of Victoria's Secret Is Retiring. Will He Take Its Problems With Him?

Ed Razek has been with the company since 1983

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A major leadership change is afoot at Victoria’s Secret: Ed Razek, the veteran CMO of parent company L Brands, is leaving.

Razek’s departure is both a long time coming and a relative surprise. The executive, who has been with Victoria’s Secret since 1983, was the mastermind behind the brand’s most famous marketing ploy, the Victoria’s Secret Fashion Show. He’s overseen the rise of the production from its origins as a small event held in a hotel ballroom to a global phenomenon featuring celebrity musical guests and the world’s best-known models on the runway that raked in more than 10 million viewers on broadcast television.




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