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The Victoria's Secret Fashion Show Is a Marketing Juggernaut With Waning Relevance

Does the show have a place in 2018?

Kendall Jenner at the 2018 Victoria's Secret fashion show.Getty Images
By Diana Pearl

November 30, 2018

On Sunday night, CBS will air Victoria’s Secret’s annual fashion show. The event, which was taped in November in New York, is the lingerie brand’s yearly pinnacle. Since its first iteration in 1995, then a relatively small untelevised affair at the Plaza Hotel, the show has grown astronomically.

Diana Pearl

Diana is the brand marketing editor at Adweek and managing editor of Brandweek.

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