The Institute for Brand Marketing, Explained

Adweek and IBM Watson Advertising are teaming up for the first-of-its-kind offering

Video/Editor: Nick Gardner

Adweek and IBM Watson Advertising have teamed up to create a new educational resource for marketers: the Institute for Brand Marketing. This six month program includes two courses, each comprised of 12 lessons produced by the Adweek editorial team and IBM experts.

We caught up with Janna Ritzcovan Synovec, head of brand marketing and sales enablement for IBM Watson Advertising, at our NexTech event last week to find out more about this first-of-its-kind project. Watch above.

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