The Gift of Ganja: Brand Positions Cannabis Like Top-Shelf Booze

Campaign from Missouri-based Vivid kicks off Green Wednesday and weed's key selling season

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As far as holiday traditions go, people have been giving weed to each other since long before the plant was legal across 40 U.S. states.

As likely as not, though, those particular gift exchanges have happened outside the confines of Thanksgiving dinners or white elephant parties. But in 2023, isn’t it time for this clandestine practice to leave the garage and formally join the festivities?

That’s the question asked—and answered—in a campaign from cannabis brand Vivid, whose Missouri-based parent company, Show-Me Organics, has dropped a specially designed gift box inspired by top-shelf alcohol. 

To announce the offer, the brand and agency Bandits & Friends have created a yule log-centric video and vintage-style print ads.

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