Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
As far as holiday traditions go, people have been giving weed to each other since long before the plant was legal across 40 U.S. states.
As likely as not, though, those particular gift exchanges have happened outside the confines of Thanksgiving dinners or white elephant parties. But in 2023, isn’t it time for this clandestine practice to leave the garage and formally join the festivities?
That’s the question asked—and answered—in a campaign from cannabis brand Vivid, whose Missouri-based parent company, Show-Me Organics, has dropped a specially designed gift box inspired by top-shelf alcohol.
To announce the offer, the brand and agency Bandits & Friends have created a yule log-centric video and vintage-style print ads.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in