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As a patient suffering from pain, you can potentially get a prescription for Vicodin, OxyContin, Percocet or another opioid during a doctor visit, with physicians in the U.S. writing 143 million such orders in 2020, according to the Centers for Disease Control and Prevention.
But rarely, if ever, would cannabis be mentioned as an alternative to those highly addictive drugs.
And in Missouri, which has been hard hit by the ongoing opioid epidemic, broaching the idea of a weed-for-pharmaceuticals swap-out is also verboten on television.
That’s what Show-Me Organics, a house of cannabis brands, found out recently when it tried to air a Big Pharma-style ad called “Ask Your Doctor” on TV stations in Kansas City and St.