The General Continues to Evolve Its Branding With Shaq and Energy BBDO

The former NBA star tells Adweek about the brand's first work from Energy BBDO

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The General has been evolving its branding since it decided to upgrade its ad campaigns from late-night TV hawks to entertaining players in the insurance marketing game. With its latest brand evolution, the insurance provider is introducing a revised brand logo, an evolved mascot and new campaign spots featuring customer-turned-pitchman Shaquille O’Neal.

The new campaign, titled “The Break,” is the first to come from its new creative agency, Energy BBDO, which picked up the business in June of last year when the brand moved on from Highdive.

When I bought my first car it was actually the only insurance I could afford.



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