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Innovation never stops. But a new year—and a new decade—gives us a chance to pause, reflect and get excited about the possibilities. So we asked top marketing innovators from brands including Google, HBO, Hulu, Visa, Sony and Chipotle one question: What’s happening in marketing right now that you’re most excited about?
We’ve rounded up their answers, along with key trends that surfaced in 2019 and will continue to shape the industry, from emerging technologies to experiential to the impact of culture.
1. The Democratization of Content Creation
“2020 will be the year that we see the democratization of celebrity at scale.