The 5 Truths Needed to Create a Sustainable Brand

Small efforts aren’t going to cut it anymore

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The mad scramble to make brands more sustainable is in full swing. And while companies are right to tackle this issue, the truth is that quite a few of them are still getting it wrong. That’s because there are still a few glaring misconceptions about the movement in general; not only what it means to be sustainable, but also how to achieve true sustainability.