Gen Z’s Passion for Sustainable Products Is Fueling the Shift Toward Streetwear

Niche companies are making environmentally friendly products more mainstream

Chnge is transparent about its production methods and donates half of its net profits to NGOs around the world. CHNGE

As Gen Z defines the types of products that resonate with them, brands like Allbirds and S’well have stood out for their sustainable sneakers and water bottles. Those products partially derive their value from sustainability and eco-friendly materials, which young individuals have increasingly favored.

Jessica Sulima is an editorial intern at Adweek. She studies English at the University of Pennsylvania.