Forget Your Reusable Bags? This Grocer’s Embarrassing Plastic Sacks Will Help You Remember

Rethink's project comes as Canada bans single-use plastics


There’s a new “walk of shame” these days—when you’re leaving the grocery store without your reusable bags and have to use up yet another plastic sack destined for the landfill (or, even worse, a body of water).

To help rub a little salt in that enviro-guilt wound, agency Rethink has created a line of embarrassing plastic bags (labeled with fake businesses) that will be handed out by East West Market in Vancouver.

So unless you want to be sporting a bag from “Into the Weird Adult Emporium,” “The Colon Care Co-op” or “Dr. Toews’ Wart Ointment Wholesale,” you might want to remember your canvas totes before your next stop at this small grocer.

“So many people own reusable bags but forget to bring them,” says Leia Rogers, managing partner and creative director at Rethink. “By redesigning these grocery bags, we’re hoping to get people out of the cycle of purchasing plastic bags every time they come to the checkout.”

The grocer already charged 5 cents per plastic bag, though this new design carries its own sort of price for use.

Shortly after the project was developed, Canadian Prime Minister Justin Trudeau announced plans for Canada to ban single-use plastics, which could include disposable grocery bags.

“People have had enough of seeing their parks and beaches covered with plastic,” Trudeau said in his policy announcement Monday. “As parents, we’re at a point when we take our kids to the beach and we have to search out a patch of sand that isn’t littered with straws, styrofoam or bottles. That’s a problem, one that we have to do something about.”


Client: East West Market
Agency: Rethink
Creative Director: Leia Rogers, Ian Grais, Chris Staples
Associate Creative Director: Sheldon Rennie
Art Director: Sheldon Rennie
Designer: Sheldon Rennie
Writers: Thom Peters, John Eresman
Print Producer: Kerry Bhangu
Director of Strategy: Darren Yada
Amplification Strategist: Aliz Tennant, Samantha Cheng
Account Services: Tianna Fung

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