Voice Interaction

Thanksgiving Dinner Crisis? This Year, Alexa and Butterball Can Help

The long-running turkey advice hotline has a new skill

Butterball has its first Alexa skill for holiday turkey queries.Butterball
Headshot of Lisa Lacy
By Lisa Lacy

November 9, 2018

Butterball, which says it is the largest producer of turkey products in the U.S, is bringing its 38-year-old 1-800-Butterball turkey hotline to Amazon devices for hands-free support for home cooks this holiday season.

Headshot of Lisa Lacy

Lisa Lacy

Lisa Lacy is Adweek's commerce editor.

Recommended articles
Related Articles

Voice Interaction

The Hottest Ad Format of 2020 Is Radio-Like Audio Ads

By Lisa Lacy

A small group of people chat in an office.

Voice Interaction

Forgot How to Make Small Talk? Alexa Can Help

By Lisa Lacy

Hand holding an iPad with Siri on the screen asking what would you like to add to your walmart cart

Voice Interaction

Walmart Expands Voice Ordering to Apple’s Siri

By Lisa Lacy

Commerce

Will Prime Wardrobe and Echo Look Make Amazon More Fashionable?

By Lisa Lacy

Microlearning
View All


The Power of Advertising on the Second Screen


Understanding How Social Values Can Help Brands Build Trust and Make Connections


Mastering the Art and Science of Subscriber Care


How Publisher Audits Reduce Fraud Risk and Improve ROI

You Might Like


Busting the Myth of “Too Hard” in Advertising

By Oz Etzioni, CEO, Clinch


Want Addressability? Choose Mobile, Not CTV

By Krista Thomas, SVP and Global Head of Marketing, InMobi


These Are the Social Channels That Delivered the Best ROAS Last Year

By Smartly.io


Navigating the Fragmented Identity Landscape in 2022

By Julian Baring, Regional President - Americas, Adform