Thanksgiving Dinner Crisis? This Year, Alexa and Butterball Can Help

The long-running turkey advice hotline has a new skill

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Butterball, which says it is the largest producer of turkey products in the U.S, is bringing its 38-year-old 1-800-Butterball turkey hotline to Amazon devices for hands-free support for home cooks this holiday season.

Users activate the skill by saying, “Alexa, ask Butterball…” and following with turkey questions. (Butterball said users can also watch how-to videos on compatible devices with screens.)

Per Rebecca Welch, senior brand manager at Butterball, the brand included the most frequently asked questions on the Turkey Talk Line, such as how to thaw a turkey, how to roast a turkey, how much turkey to buy and how long to cook a turkey, as well as tangential questions like how to use stuffing versus dressing.

Echo devices respond with wisdom in the voice of real-life turkey experts from the Talk Line except in cases when a response requires a calculation, like how many pounds of turkey a cook will need.




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