Butterball's Turkey Hotline Has Been Preventing Thanksgiving Disasters for 35 Years

And it's changed with the times

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

In the quiet Chicago suburb of Naperville, Ill., there's a nondescript cluster of beige office buildings set in from a grassy strip along Diehl Road. It may not look like much from the outside, but inside is a tactical support team that each November performs a duty on par with a federal agency: For millions of Americans, it saves Thanksgiving.

The corporate headquarters of Butterball is located at 1240 East Diehl Rd., and somewhere inside that leafy campus is a telephone bank of 50 poultry professionals equipped to answer any question about preparing a turkey dinner.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in