Butterball’s Turkey Hotline Has Been Preventing Thanksgiving Disasters for 35 Years

And it's changed with the times

In the quiet Chicago suburb of Naperville, Ill., there's a nondescript cluster of beige office buildings set in from a grassy strip along Diehl Road. It may not look like much from the outside, but inside is a tactical support team that each November performs a duty on par with a federal agency: For millions of Americans, it saves Thanksgiving.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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