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Competition can be healthy, but there is no underselling the feelings of pride and togetherness that teamwork can bring. Playing the lottery is generally considered a solitary endeavor, but there’s no reason it always has to stay that way.
To that end, the New York Lottery‘s “Meet the Multipliers” campaign is showing consumers how group dynamics can enhance chances to win. Created in partnership with McCann New York, this platform is intended to educate players about the X Series family of scratch-off tickets.