A Deserted Small Town Is Not What It Appears in This Magical New York Lottery Ad

Ghostly suspense gives way to a simple explanation

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Playing the lottery is all about chasing a fantasy. And a new ad for the New York Lottery’s Cash4Life scratch-off game offers a delightful little vignette from one man’s unexpected dream.

In the :60, created by McCann New York, a swing set squeaks on an abandoned playground in an unnamed small town. The streets are deserted. The lights are on inside a mysterious house, but the porch bulb flickers ominously. A car sits empty at an intersection, door open and brake lights aglow.

There’s

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