Taco Bell Returns to Super Bowl After 5-Year Absence

The restaurant chain will air a 30-second spot in the fourth quarter

Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Taco Bell is back in the Super Bowl limelight, announcing that it will release an ad for the Big Game after a five-year hiatus.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in