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The cheesy Quesalupa, a chalupa with a cheese-filled shell, is here.
Taco Bell revealed the new product, which it first mentioned in a humorous redacted press release, in its final Super Bowl spot.
A 30-second version of the ad, created by Deutsch L.A., aired during the first quarter of the game. The brand used its website, Ta.co, earlier in the week to allow fans to preorder the mystery item and have it delivered to them the day before the Big Game ad debuted.