With SXSW Canceled, The Fader Takes a Mainstay Music Experience Digital

First online-only Fader Fort will raise funds for music charities

fader fort's digital flier
The Fader will broadcast its first-ever digital Fader Fort on March 31. The Fader

The Fader was one of many brands to drop out of SXSW days before the host city of Austin, Texas canceled the event due to public health concerns over COVID-19.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.