Why The Fader Installed CBD Vending Machines at Its SXSW Concerts

Series sponsor Select CBDwas a big hit with festivalgoers

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

During a South by Southwest concert series hosted by The Fader, there was something other than music vying for the attention of fans at the popular venue: CBD.

The niche music publication hosted its 17th annual three-day Fader Fort concert series and, this year, began a new partnership with Cura, a Portland-based cannabis company that also has its own line of cannabidiol products called Select CBD.

For SXSW, Select stocked its CBD pens, patches and oils inside a pair of vending machines, created by Greenbox, in the backyard.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in