Why The Fader Installed CBD Vending Machines at Its SXSW Concerts

Series sponsor Select CBDwas a big hit with festivalgoers

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During a South by Southwest concert series hosted by The Fader, there was something other than music vying for the attention of fans at the popular venue: CBD.

The niche music publication hosted its 17th annual three-day Fader Fort concert series and, this year, began a new partnership with Cura, a Portland-based cannabis company that also has its own line of cannabidiol products called Select CBD.

For SXSW, Select stocked its CBD pens, patches and oils inside a pair of vending machines, created by Greenbox, in the backyard.

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